NRMA 100
A centenary logo for an Australia heritage brand with a bright future ahead.
NRMA Australia turned 100 in 2020. It’s a brand with a rich culture and deep roots in the hearts of the Australian people. To support a series of initiatives and celebrations, we were tasked to design a 100 years logo to accompany the brand on a 24 months journey, and to be used across all kinds of assets, merchandise and communications.
- Branding
- Design
The horizontal lines, featured in the NRMA logo, were the inspiration for 100 years design along with the desire to represent the core business of the brand: road assistance. A bespoke design was then born, which spoken to the continuity of the brand while delivering a seamless visual appearance.
The next step was the creation of an evocative tagline to accompanied the logo. The purpose behind was to inspire the existing devoted customer base, appeal to potential new customers and support the bold company vision.
