Aria Restaurant
A signature dining experience like no other on Sydney’s glistening harbour.
Aria Restaurant in Sydney, the flagship of the Solotel Group and the personal restaurant of Chef Matt Moran was in search for a change in their brand identity. The brief was to move away from the bold and masculine look and feel of the past logo and to embrace the new creative direction the restaurant was about to embark on. The result was a new a visual identity that echoed the signature dining experience.
- Art direction
- Branding
- Design
The launch of a new identity for the Aria’s restaurants in Sydney and Brisbane was also the opportunity to refresh the full suite of collaterals such as stationary, external signage, menu’s, website and social media assets.
To inspire and reach new customers in the digital space, together with the team at Solotel, I’ve art directed an evocative brand video plus a series of food and venue photography photo shoots.
