Ripe Cheese
Transforming the timeless tradition of cheese into modern elegance.
Located in the heart of Melbourne’s Queen Victoria Market, Ripe Cheese stands as a symbol of community engagement and excellence. Our task was to encapsulate the maturity, professionalism, and quality of Ripe’s offerings through visual storytelling. The design challenge was to evolve the logo with a sophisticated touch, yet holding onto the iconic yellow that resonates with Ripe’s longstanding customers and highlights their support for small Australian producers.
After the new launch of the new identity, we were proud to witness the recognition of Ripe as the City of Melbourne’s Small Business of the Year 2023.
- Branding
- Design
Guided by Hakim, a Singapore-born cheesemonger with a vision, Ripe has been a trailblazer since 2017. The rebranding mirrors this pioneering spirit. The rebrand is not just a visual makeover; it’s a commitment to sustainability, support for local dairy farmers, and a celebration of unique culinary offerings like the renowned triple-cheese “Toastie” and the Truffle’d Toastie.
In this new chapter, our design aims to convey Ripe Cheese’s story of tradition intertwined with innovation. Every element in our design palette narrates the dedication to Australian artisanal excellence.
“Michele was a dream to work with. He is an attentive listener who managed to understand our brief from the start and produced amazing work for us. I highly recommend Michele.”
Hakim Halim – Ripe Cheese Founder
