Bar Santi
Crafting a new identity inspired by explorers' diaries and the history of the Americas.
Bar Santi is a standout spot in Sydney, bringing to life the lively cultures and rhythms of Central and South America. The goal was to craft a brand identity that goes beyond just looking good, offering visitors a sensory adventure that truly captures the spirit and excitement of this one-of-a-kind place.
- Art direction
- Branding
- Design
The logo seamlessly blends typography inspired by vintage prints and traditional South American shop signage. Each letter reflects artisanal craftsmanship, mirroring the unique flavours and experiences that Bar Santi offers.
Central to the emblem is a rising star, a symbol of progress and aspiration, reminiscent of American flags. This element represents the spirit of growth and the aspiration for great quality products and excellent service, integral to the Bar Santi experience.
The visual identity pays homage to the explorer’s diary, envisioned as a collage of illustrations representing diverse American cultures. This approach captures the essence of a diary full of memories, ideas and thoughts, adding depth and narrative to the brand’s story.
