Bigger Burgers

Cooking a brand new identity for better, tastier, bigger burgers.

Bigger is an iconic takeaway joint in the city centre of Verona, northern Italy. Popular with uni students and known for its quality products made from locally sourced ingredients and meats, Bigger has grown its fan base exponentially over the years. So, when Bigger decided to open a brand new restaurant, we were looking to build an identity characterised by the playfulness and fun of the employees, product and customers.

Branding
Design
Illustration

The new logo is the result of a natural evolution of the original Bigger brandmark. The process aimed to simplify the overall design by removing all the unnecessary elements and finding the perfect balance between legibility and personality.

The colour palette was informed by the interior design of the restaurants in particular by the light design, with night-time bringing to life an exciting visual experience for the customers.

The idea of using minimalist patterns was born when the team shared their initial thoughts about the furniture and overall fittings for the restaurant. By observing the interior palette we noticed a series of simple geometric shapes coming to life; for instance square tables with rounded table bases, triangular metal wall panels for the bar section and a circular mesh pattern for the seating benches.

An additional source of inspiration was Futurism. This art movement of the early 20th century engaged with abstract, geometric shapes and objects and Verona was an important hub for the movement. Therefore, felt the concept married nicely with the interior design direction we were taking.