Kennedy Watches & Jewellery
Photographic content for the Christmas and Lunar New Year campaigns for The House of Extraordinary.
The Christmas and Lunar New Year campaigns showcased Kennedy as the House of Extraordinary and inspired holiday shoppers to add luxury timepieces and jewellery from Kennedy to their shopping list. The creative leverages the Kennedy’s new brand ID with a curated a product shoot that delivered unique campaign imagery, embodying luxury. The campaigns launched digitally and across social channels in the lead up to the festive season accompanied by high impact out of home media around Australia.
- Art direction
With the objective of driving website traffic, the paid social campaign delivered 9,610 landing page views at a CTR of 1.88% (above industry benchmark), delivering a CPR of $1.04.
Drove a reach of 198,557 and 601,753 impressions. Website traffic was up 92% and reached millions of Australians through our OOH & Transit media placements.
Kennedy saw a sales revenue growth of 262% for 2021/22 holiday season, compared to 2020/21.
CTR
1.88%
Revenue Growth
262%
The second phase of the campaign was in the lead up to the Year of the Tiger, showcasing some of the most prestigious brands they have to offer. The setting was inspired by the rich Chinese culture and its iconic architecture and flora.
