Kleenex Everyday
Helping Everyday tissues to stand out on shelf with a special edition packaging design.
Kleenex’s range in Australia featured approximately 16 designs in total showcasing a mix of animals and graphic prints that felt outdated and cheesy. The task was to take a modern approach and move away from the Kleenex’s traditional designs.
- Art direction
- Design
Design is key for gaining standout in the store environment and getting tissue boxes into the consideration of shoppers. The new packaging featured two unique and distinguishable styles with a fresh and contemporary aesthetic to resonate with a broad range of consumers.
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