TED x Westpac
A deliberately ambiguous identity for the first ever TED talk in Australia.
We were approached by the Westpac Banking Group to help them develop an identity for not only the first ever TED talk in Australia but also a world-first TED talk from a bank.
An unconventional approach was taken to creatively reinterpret the speakers’ topics, each one of them with a diverse technique and style.
- Art direction
- Design
- Illustration
The impactful event identity, that included exclusive 20 visuals, is deliberately ambiguous and designed to elicit a unique reaction from each and every audience member.
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