Fink Group
A new visual identity for a leading restaurant group in Australia.
The Fink portfolio is united by a common vision of excellence in hospitality, service and food.
The stable includes Beach Byron Bay, Bennelong, Firedoor, FIX., Gildas, OTTO Brisbane & Sydney, STIX, and Quay. Award-winning culinary excellence, extensive hospitality knowledge and a unique family touch have combined to establish Fink as a leader in innovation and quality in the Australian restaurant industry.
- Art direction
- Branding
- Design
Fink is built on the three foundation pillars of offering unique dining experiences, discovering and championing emerging talent and supporting local producers.
Family spirit and touch was also an important feature of the brand, so a signature logotype was the best way to express it. The brand identity followed a simple and minimalistic approach but is supported by a colour palette that alludes to green of trees as symbolic analogy to the concept of the “family tree”.
The typography treatment, internally referred as the “double voice”, is expressed by a combination of two distinctive fonts specifically for headlines and subheadings. This execution aims to reflect the playful double soul of Fink. On one side is the group and the family heritage and on the other the extensive hospitality offering.
